Cheers to breaking conventions, embracing innovation, and raising the bar for the next generation of incubators.
Challenge
The biggest challenge was creating a brand that could feel both youthful and professional. RodTechs wanted to connect with startup founders, investors, and partners, each with different expectations.
I had to build a system that could adapt across multiple industries and use cases, always staying coherent, impactful, and memorable. The identity needed to be functional and flexible, yet strong enough to stand on its own.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
RodTechs needed a strategic repositioning. They wanted to shift away from a traditional look and adopt a fresh, modern style that reflects who they are today. I was tasked with translating this into a brand that feels agile, relevant, and future-facing.
I designed an identity that works seamlessly across various formats, from presentations and business cards to car wraps and social media, while maintaining clarity and consistency at every touchpoint.
Result
I developed a modular logomark that represents structure, growth, and digital connection. The geometry is minimal and highly adaptable, working across different formats and scales without losing recognition.
Purple became the brand’s core color, symbolizing boldness, creativity, and innovation. I paired it with a futuristic typeface to support clarity and tone.
From the design of visual stats to environmental mockups, I focused on storytelling through sharp composition and high-contrast visuals.
The final system is scalable, expressive, and designed to grow with the brand’s ambitions.
Igniting innovation through visionary design and strategic brilliance.
Igniting innovation through visionary design and strategic brilliance.
